Duct Tape Marketing Blog

Small Business Marketing Blog from Duct Tape Marketing
Small business marketing blog

Create a Journalist Listening Station
This content from: Duct Tape Marketing Create a Journalist Listening Station Garnering great press for your business is a powerful marketing strategy and as such, journalists should be on your radar as a target market. Now, instead of abusing them with buy (press releases) messages, how about starting by building some know, like and trust before you [...]
Automating Social Media Activity
This content from: Duct Tape Marketing Automating Social Media Activity Does automating some of your social media activity automatically make it, well, less social? That’s the question I’ve been batting around a bit with some social mediaists. See, I think that small business owners sometimes stay away from some new media tools because they seem like a [...]
Two Great Software Titles, One Great Price
This content from: Duct Tape Marketing Two Great Software Titles, One Great Price As you may know I have partnered with Palo Alto Software to produce a marketing planning software based on my Duct Tape Marketing System and book. The software is very practical and functions more like an action planning tool than a document creation tool. [...]
Reality Check with Guy Kawasaki
This content from: Duct Tape Marketing Reality Check with Guy Kawasaki Guy Kawasaki stopped by the Duct Tape Marketing Podcast to discuss his newest book Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Reality Check is a compilation of some of Guy’s greatest hits, posts and articles, but it is not simply a rehashing. [...]
Free Social Media for Business ebook
This content from: Duct Tape Marketing Free Social Media for Business ebook You know I’m a big fan of the use of social media for marketing a small business. Having said that, I’m really a fan of social media done right for small business. That means that some of the tools won’t be right for you, the [...]
Is This a Skype Killer?
This content from: Duct Tape Marketing Is This a Skype Killer? Free online phone, chat and now video chat is a tremendous business and personal tool. Skype pioneered the platform, but Google just launched it’s own version of voice and video chat that connects directly into Gmail. You can download the Gmail voice plug-in here. I don’t know about [...]
Live Call with Guy Kawasaki and Penelope Trunk Today
This content from: Duct Tape Marketing Live Call with Guy Kawasaki and Penelope Trunk Today Join Guy Kawasaki, author of Reality Check and Penelope Trunk, Boston Globe columnist and author of Brazen Careerist as we talk about whatever comes out Guy’s mouth! Seriously, you need to read Reality Check and get in the right frame of mind and [...]
Be the Red Leaf
This content from: Duct Tape Marketing Be the Red Leaf So I come back from my chilly morning run and am greeted by the site of one lone red leaf popping out of a sea of green ivy and decaying brown leaves - and I can’t help but take notice. Stand out - can’t help but take notice [...]

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