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Latest Developments in Online Marketing

When an 800 Number May Work Against You
If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you're improving the odds of attracting new business by offering a toll-free 800 number on your web site. But are you better off featuring a local number?
Thinking Outside the Bounce
Two of the most widely used metrics for measuring a landing page's effectiveness are bounce rate and conversion rate. But why should we care about bounce rate if we're only really interested in conversions?
Don't Be Fooled By Your Web Analytics
Everyday too many online marketers make bad keyword decisions based on perfectly good web analytics data. If you think your web analytics are giving you all the data you need to manage your paid search accounts, you'll be shocked to see in this article what they're not telling you.
A Free Resource to Negative Nirvana
In the PPC world there can be an almost endless variety of ways your potential customers can describe your products in a search phrase. Fortunately, you can simplify that task by choosing to bid some of your terms using "broad match" which will display your ad for all search phrases that include your keyword. See the world's largest listing of negative keywords.
AdFlintTM - Crush Your Competition With Brilliant Ad Copy
Anybody who's written ad copy for Google AdWords has experienced the challenge of condensing their marketing genius into 2 lines of 35 characters of text. Download this free tool to make your PPC ads easier to compose and much more effective.
Engine Ready CEO Jamie Smith to Discuss Online Marketing Strategies at Online...
Engine Ready CEO, Jamie Smith, noted thought-leader and speaker on emerging online marketing strategies, has been invited to speak at the Online Market World conference on October 4, 2007.
Treating Your Visitors Like Untrained Dogs
Looking to increase your landing page conversion rate? Then treat your visitors like untrained dogs. Think about it - If you want an untrained dog to follow a specific path, you need to put them on a leash and guide them. If you want your visitors to complete an action, you need to guide them through also.
Operation Camouflage, The Art of War, and PPC
By implementing Sun Tzu's philosophy from "The Art of War" to your PPC campaigns, you may just be able to create a deception that can help undermine your competitors' efforts and bring about a victorious ROI. Learn about our strategy called "Operation Camouflage".
Managing The "Short Head" of Search
Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
"Shortening The Distance To A Sale"
As a general rule, the longer it takes your visitor to find their desired product and get to your checkout page, the less likely they'll stick around and buy. In this article, you'll discover proven methods for shortening the distance to a sale.
Engine Ready, Inc. to Share Winning PPC Strategies At PPC Summit
Engine Ready CEO, Jamie Smith, and CTO Jason Miller, noted thought-leaders in areas of leading edge PPC strategies and web analytics, will be featured speakers at the first PPC Summit in Chicago, IL, May 22 and May 23, 2007.
"How to Experience a 50% Drop in CPA With The Right Keyword Strategy"
"These newfound strategies greatly increased my profitability from paid search at a time when I was ready to give up on the medium. There really is no substitute for quality analytics and sound search marketing strategies". Read this case study and discover which keyword strategies led to this dramatic improvemnt in performance.
Engine Ready to Announce Partnership With PPC Summit
Engine Ready, Inc., to announce the formation of a strategic alliance with PPC Summit, the premiere provider of pay-per-click training seminars.
Integrating Offline Media Into Your Online Promotional Strategy
The Benefits and Challenges of Integrating Offline Media Into Your Online Promotional Strategy
Engine Ready CEO to Speak At OMMA Hollywood
Engine Ready CEO, Jamie Smith, has been invited to speak at the Online Media Marketing and AdvertisingConference and Expo presented by MediaPost Communications.

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