Marketing - The Bold Approach Method

Marketing - The Bold Approach Method
Contains the most current thoughts on marketing, sales, human influence, advertising and business acceleration. If your business needs to sell more, faster, more profitably, this is the blog for you.

Malcolm Gladwell Explains How Long It Takes To Become A Genius Level Expert I...
I've often quoted an ivy league study that says you need to invest about 1000 hours of practice to develop expert level skill in most any endeavor. As it turns out new research says that may not be true. Malcolm Gladwell's newest book called Outliers looks at the research done in the early 90s, by psychologist K Anders Ericsson and two colleagues. They studied students at Berlin's elite Academy of Music. With the help of the academy's professors, they divided the school's violinists into three groups. The first group were the stars, the students with the potential to become world-class soloists. The second were those judged to be merely "good". The third were students who were unlikely ever to play professionally, and intended to be music teachers in the school system.
The Recession and Small Business
Warning, rant coming and this post will piss a lot of people off. But if you listen and take action it might just transform your business. I just heard a well known speaker say "The recession is a joke, the recession is a mindset." What a load of BS.
What It Takes To Be A Great Marketer Or Entrepreneur
Seth Godin is wicked smart and he's demonstrated it again in a post called The Marketer's Attitude. I'd only add one thing to the title, The Marketer's or Entrepreneur's attitude . . . now I'll admit I'd add a few things to the Entrepreneur's attitude as I'm sure Seth would too, but this serves as a good starting point.
Dave Lakhani and Ben Mack Discuss Persuasion, Manipulation, Media, Advertisin...
I deconstructed Ben Mack here, he asked to be able to ask me one question that I would respond to without editing myself, the conversation took on a direction and life of its own, enjoy

Newsfeed display by CaRP