Recent Branding Business White Papers, Webcasts and Case Studies - BNET.com

Recent Branding Business White Papers, Webcasts and Case Studies | BNET
Recent Branding Business White Papers, Webcasts and Case Studies | BNET

Live Webcast: The Future of Marketing: Being Remarkable and the Meatball Sundae
Combining two good things does not automatically make one great thing. Case in point: a meatball sundae - Seth Godin's perfect illustration of what you get when your marketing strategy doesn't fit with your product offering. Join this live BNET Webcast, moderated by James Hilliard and featuring marketing guru Seth Godin, who will discuss how to ensure your marketing strategy complements your products and together add up to a delicious combination that produces quality leads. Attend this Webcast to learn: The 14 trends that are changing the way we do business How to make the most of today's new marketing tactics Proven ways to get - and keep - your customers' attention Register today! Brought to you by:
Modular Media Technologies: RSS, Widgets, or Vortexes - What's Right for Your...
This whitepaper is intended for the marketing or advertising professional who has heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, the reader will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for the brand.
Developing a Digital Roadmap for Your Brand
This white paper is designed to outline a process for developing a digital strategy or "Roadmap" for a brand. The goal is to combat the tendency for some marketers to approach digital from an executionally centric perspective. Far too many brands approach digital by reacting to what's new or "Hot" in the space, rather than taking a more comprehensive, objectives-based approach. Unfortunately, the result of this practice is that hundreds of millions of dollars - perhaps even billions of dollars - are wasted on tactics that don't properly align with the overall needs of brands. With that in mind, this paper offers a starting point towards a more strategically-driven digital planning process.
Webcast: How Google uses Google Sites (and other Google Apps) to launch its p...
Google Apps is a whole new way to work. It's about teamwork, it's about information-sharing, and it's about working smarter. Find out how high-performing Google teams use Google Apps, including Google Sites and Docs, to manage technical development, a marketing launch, and press relations for a new product. Listen to this on-demand TechRepublic Webcast, moderated by James Hilliard, to learn more about Google Sites, a Wiki that requires no knowledge of HTML or any other programming language. You'll see examples of sites that are used to share documents, track project milestones, and provide a place for storing password-protected, time-sensitive information with specific audiences. Hear the Google teams talk candidly about how Google Sites and Docs help them remove friction inherent in working cross-functionally and in a fast-paced environment. You will also see how easy it is to set-up and introduce Google Apps to non-technical workers. View it today!
2008: Risks To Look Out For
AMR Research has been tracking global risks and their effect on businesses for several years. Beyond the natural and worldwide challenges that companies continually face - hurricanes, disease, and terrorism, among others - they need to prepare for some more basic risks heading into 2008: brand reputation; technology risk; global talent shortage; supply chain complexity; the economy.
Effective Customer Experience Management
Companies of all sizes are increasingly more concerned about the overall effectiveness of their online business. Much can be learned from the traditional Web analytics, which are certainly very important, but is it enough to simply measure traffic? What people click, where they linger and how they ultimately make a purchase is really just the beginning. What if you could truly understand the reasons for those decisions and how to make the online decision-making process even easier? What if there was a way to experience your online business through the eyes of your customers? BNET presents Effective Customer Experience Management, an on-demand Webcast about the rising need for much more visibility, management and control of the total online experience. View this Webcast to: Learn about the basics of Customer Experience Management (CEM) and how it can improve your real-time understanding of specific customer behaviors Gain a better understanding of the most common solutions for successful Customer Experience Management Explore the trends and strategies for using this newly gained visibility for even greater management and control of the entire customer experience Understanding behavior may very well be the key to providing the ultimate customer experience. Effective Customer Experience Management is the key to understanding why managing that customer experience is so important to your business. View it today! Please Note: This premium editorial content is underwritten by Tealeaf Technology. The registration information you provide will be shared with this sponsor.
Make Customer Experience a Cornerstone of Your Revenue Strategy
View this BNET Webcast to hear industry expert Jeffery Tarter, Executive Director of the Association of Support Professionals (ASP), share how leading companies are investing in support and services to deliver a better customer experience, which translates to customer loyalty and reoccurring revenue. Also, listen as Services Management Consultant Robert Bell shares his experience in building world-class support and service operations by leveraging remote-support technology to deliver a better customer experience, resulting in increased customer loyalty, renewals and reoccurring revenue. During this event, moderated by James Hilliard you can: Hear results from an extensive ASP research survey on the impact of maintenance and services revenue Learn how to measure and communicate the value of your support and services to your customers See how Citrix GoToAssist Corporate remote support has enabled companies to increase customer satisfaction and loyalty Featured Speakers: Jeffery Tarter, Executive Director, Association of Support Professionals Robert Bell, Services Management Consultant Donna Gill, Group Manager, Citrix Online Brought to you by:
Catalyst Reports: Fundamentals Of Mobile Marketing
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; and mobile marketing options. Ultimately, this paper is meant as a starting point in the pursuit for greater understanding of emerging media options, in this case mobile. Reading this will provide some idea of how to proceed to explore digital marketing for the brand.
An Analytic Approach To Balancing Marketing And Branding ROI
The marketing Return On Investment (ROI) has been a topic of considerable debate between proponents of brand management and those of marketing accountability. As the brand management discipline works to leverage marketing investments to meet the challenge of an increasingly fragmented media audience, financial stakeholders of corporations demand a greater visibility into these investments. Brand-managers justify their adversity to measuring marketing investments on the same ROI hurdles as other capital outlays on the basis of the long-term nature of marketing effect on sales, whereas financial stakeholders continue to evaluate those using short-term methods like marketing-mix models. This paper proposes leveraging consumer based equity measures measure the long-term effect of marketing on sales in addition to the short-term effects measured by marketing-mix models.
Engaging Your Customers Beyond The Browser: How To Personalize Your Customers...
There was a time when the big question in the minds of all traditional brick and mortar businesses was whether and how to have an online presence. An online presence would automatically ensure a growth in revenue. The reality nowadays is that everyone and anyone are selling everything and anything online. With internet penetration and growth slowing down in the developed markets "Everyone" is competing for the same group of eyeballs. The marketplace is overcrowded with very limited differentiation of sellers in the eyes of the consumer. Brand loyalty is decreasing sharply with consumers more and more looking for the best deal rather than the best brand.
Webcast: Optimizing Online Customer Interactions
There was a time when a simple check-the-box approach to online sales and service was enough to satisfy a consumer-driven Internet audience -- but those days are over. With online revenues now over $500 million per year in North America alone, companies of all sizes are increasingly turning their attention to online satisfaction. In fact, it may very well be the so-called online experience that makes the difference between future success and failure for businesses of all sizes. From improving your image to measuring the effects of all your efforts, it is now time for e-commerce to include a superior customer experience. BNET is proud to present this program that demonstrates how to make a difference in your business by taking your end users' online experience to the next level. Through this BNET Webcast, you can: Improve your business' overall online experience to maximize sales and performance Discover how to use rich Internet applications to best provide services for your customers as well as partners and vendors Adopt fresh new concepts on how Web analytics can help measure progress, trends and perhaps most importantly return on investment or ROI In a recent Forrester survey, most large online firms say they plan to boost spending in 2008 when it comes to their customer experience. Optimizing Online Customer Interactions is an excellent overview for companies looking to stay relevant by adapting their online presence. View it today! Note: This premium editorial content is underwritten by Tealeaf Technology. The registration information you provide will be shared with this sponsor.
Gartner Magic Quadrant for Web Conferencing, 2007
Read Gartner's Magic Quadrant for Web Conferencing, 2007 report by Jeffrey Mann to learn why Adobe was positioned in the "Leaders" quadrant in Web Conferencing. See how the Adobe Acrobat Connect Professional Web conferencing solution stacks up against its competition in Gartner's full report.
Screen Sharing Performance of Web Conferencing Services
As Web conferencing becomes increasingly prevalent, users are seeking more sophisticated experiences. Critical to a successful Web conferencing experience is the ability of the presenter to share rich content on their screen with meeting attendees. This handl Consulting Competitive Analysis, prepared for Adobe Systems, outlines how, with new Turbo Screen Sharing capabilities, Adobe Acrobat Connect Professional's screen sharing capabilities outperform the industry. Adobe Acrobat Connect Professional offers users the ability to have a more productive and engaging Web conferencing experience while providing the IT department with a program that efficiently utilizes bandwidth and minimally impacts the infrastructure. PLEASE NOTE: By downloading this paper, you agree to receive communications via email, mail or phone relating to Adobe and its affiliates' products and services including product releases, product upgrades, seminars, events, training, and special offers. Adobe, its affiliates, and agents may use the data you provide in accordance with the Adobe Privacy Policy.
Interactive Digital Merchandising in Retail Banking
Read this paper for Avaya's exploration of retail banking trends and best practices in interactive digital merchandising and digital signage in an interview with Charles Ansley, CEO of Symon Communications. With thousands of installations worldwide and more than two-thirds of the Fortune 100 as valued clients, Symon Communications has set the standard in digital signage and real-time data display solutions for more than 25 years. Symon Communications is a long-standing Avaya Platinum DeveloperConnection partner.
Applying Web 2.0 to Your Business Challenges
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0 applications are creating a "mass collaboration" paradigm. Learn how you can apply this model to solve business challenges and promote innovation. Also, hear interviews with industry experts: Don Tapscott, coauthor of Wikinomics: How Mass Collaboration Changes Everything Jeremiah Owyang, Forrester Research's Senior Analyst for Social Computing Robert Scoble, new Managing Director of FastCompany.TV and author of How Blogs Are Changing the Way Businesses Talk to Customers

Newsfeed display by CaRP