Recent Brand Strategy Business White Papers, Webcasts and Case Studies - BNET.com

Recent Brand Strategy Business White Papers, Webcasts and Case Studies | BNET
Recent Brand Strategy Business White Papers, Webcasts and Case Studies | BNET

Live Webcast: The Future of Marketing: Being Remarkable and the Meatball Sundae
Combining two good things does not automatically make one great thing. Case in point: a meatball sundae - Seth Godin's perfect illustration of what you get when your marketing strategy doesn't fit with your product offering. Join this live BNET Webcast, moderated by James Hilliard and featuring marketing guru Seth Godin, who will discuss how to ensure your marketing strategy complements your products and together add up to a delicious combination that produces quality leads. Attend this Webcast to learn: The 14 trends that are changing the way we do business How to make the most of today's new marketing tactics Proven ways to get - and keep - your customers' attention Register today! Brought to you by:
Developing a Digital Roadmap for Your Brand
This white paper is designed to outline a process for developing a digital strategy or "Roadmap" for a brand. The goal is to combat the tendency for some marketers to approach digital from an executionally centric perspective. Far too many brands approach digital by reacting to what's new or "Hot" in the space, rather than taking a more comprehensive, objectives-based approach. Unfortunately, the result of this practice is that hundreds of millions of dollars - perhaps even billions of dollars - are wasted on tactics that don't properly align with the overall needs of brands. With that in mind, this paper offers a starting point towards a more strategically-driven digital planning process.
Make Customer Experience a Cornerstone of Your Revenue Strategy
View this BNET Webcast to hear industry expert Jeffery Tarter, Executive Director of the Association of Support Professionals (ASP), share how leading companies are investing in support and services to deliver a better customer experience, which translates to customer loyalty and reoccurring revenue. Also, listen as Services Management Consultant Robert Bell shares his experience in building world-class support and service operations by leveraging remote-support technology to deliver a better customer experience, resulting in increased customer loyalty, renewals and reoccurring revenue. During this event, moderated by James Hilliard you can: Hear results from an extensive ASP research survey on the impact of maintenance and services revenue Learn how to measure and communicate the value of your support and services to your customers See how Citrix GoToAssist Corporate remote support has enabled companies to increase customer satisfaction and loyalty Featured Speakers: Jeffery Tarter, Executive Director, Association of Support Professionals Robert Bell, Services Management Consultant Donna Gill, Group Manager, Citrix Online Brought to you by:
Catalyst Reports: Fundamentals Of Mobile Marketing
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; and mobile marketing options. Ultimately, this paper is meant as a starting point in the pursuit for greater understanding of emerging media options, in this case mobile. Reading this will provide some idea of how to proceed to explore digital marketing for the brand.
Brands Must Be Bold To Rise Above The Rest
The author recommends that marketers wishing to achieve online viral marketing success adopt the Widgety Goodness attitude, and try widgets as a viral mechanic instead of overused formats such as branded videos or advergames. Further he also says that brands should experiment like this with at least a two-figure percentage of all their communications activities, particularly if they're not going to move beyond tactical initiatives and think more strategically about how they engage with consumers.
The Seven Part Plan To Building A Brand
Everything your company does, and sometimes what it do can make or break the brand in the business world nowadays. Now, that sounds pretty intimidating it? This paper gives the step by step, secrets which allow developing your brand name into something much more valuable than the product itself. With all of the choice consumers have on the market these days, it comes as no surprise that we hear so much talk about operating in a niche market or as a "Purple Cow". Now, what about those businesses those have really similar products competing against them how do they profit? Well, they set themselves apart from the competition.
Thinking Of Marketing A Sustainable Package?
Is that product line a brand, or is that brand a line of products? This is actually a very pertinent question in the kids' market of today where, in many instances, licensing dictates that a whole range of categories are available under one umbrella, whether that be for a film, TV show or indeed a property that has been around for many years. Surely Disney, Barbie and Scrabble are brands. It is plain that most manufacturers refer to all of their ranges as brands, which is independent of whether they are producing a licensed category or indeed their own new development. Such a statement is incongruous with the market where kids are involved. Everything can't be a brand-or can it.
Kids' Brands: Staple, Fad, Craze or Classic?
In the competitive world of internet marketing, branding is a must. Branding is the best way that to generate sales and gain profits. A business without a brand name is like a product that does not have a name. You've got to ensure a high impact branding strategy that will help customer to remember you, your products and your services. In order to completely grasp the concept of branding, this paper gives the reasons why one should brand the name.
Why You Must Brand Your Name
Everyone loves brand name products. Product branding was initiated by Businesses more than a century ago in order to make it easier for consumers to differentiate between high-quality manufacturer products and their lesser known locally made counterparts. Consistency and quality is a benchmark of product brands. Well-known brands tend to exceed the sale of generics simply due to the trust they have garnered among customers. Once a customer connects with a certain brand or company, they are apt to go back again and gain when in need of their product.
Why Brands Fail
A shared vision within an organization and strong brand communication are key factors in achieving optimum business results. A strong vision can help to identify the business's direction and purpose, build loyalty and involvement, and inspire enthusiasm and commitment. Effective branding and brand management can influence purchase and ownership experiences, create emotional attachments to the products and services, make purchasing decisions easier for the customers, and allow to command a premium price.
Top End Alignment: How To Build A Great Brand From The Ground Up
A big statement, but it may well be the case for a lot of companies, particularly in the electronic age. Branding is a hot topic but in reality it s been around for a long time. Branding has always been a factor in the growth of companies, products and services. But the smaller to medium sized companies have not really understood the magnitude of the opportunities that a successful branding program can gain them. This paper gives ways to grow business into a brand, and delivering additional profits to the bottom line for the long haul.
Branding's Dirty Little Secret
All right, you've spent time, money and resources on developing your brand. You clearly know who you are, you've decided on your brand difference, you've found folks who want what you have, you've mapped out the great experience you will deliver and now you must employ the big brand bang-and resonate your message through every point of market contact. This is where so many organizations "Bust the brand, big time." They lose focus, spend mega bucks on meaningless mayhem and forget the basics of clear, compelling and consistent communications.
A Great Brand Means Nothing If No One Knows About It
Branding is a way to differentiate company, product or service from competitors, and establish a personality that is both unique and appealing to potential customers. It is a multifaceted, multilayered process and discipline. This paper explains the benefit of branding and importance of branding. It also gives the elements that should be considered and incorporated into branding strategy.
Branding And Positioning Go Hand-In-Hand To Create Market Winners
The smart marketer uses strategically planned distribution to enhance brand equity. Although gaining new distribution with an alliance partner is less common, it can be extremely powerful. In fact, especially during challenging economic periods, the power of marketing partnerships brings expanded credibility and a cost-efficient means to gain distribution. Many companies and managers nowadays have mastered and are effectively using promotional programs, which can range from couponing to licensing and merchandising, among others.
The Myths And Benefits Of Brand Identity
Think of the brand as a person. Not human, but clearly a person. When you, as a brand decision-maker, take this viewpoint, you will begin to think differently about your brand. You will think more about nurturing it, rather than managing it. You will think more about having it fulfill its potential and finding its unique place rather than beating the competition. When you see of your brand as a person, you'll be more about letting your brand be itself and finding a community of loyal friends, rather than showing off and spending money to "Buy friends." You want it to grow up, become educated, learn how to move in the world and have character.

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