Recent Direct Marketing Business White Papers, Webcasts and Case Studies - BNET.com

Recent Direct Marketing Business White Papers, Webcasts and Case Studies | BNET
Recent Direct Marketing Business White Papers, Webcasts and Case Studies | BNET

Going Global with Geolocation
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical location Demonstrates how you can tailor your Web content to your visitors' specific needs — use their language; tailor your messages; serve local advertising; quote local prices Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales
Direct Selling As An Online Business
Direct sales literally mean one person selling to another. The seller becomes a consultant or representative for the company and will sell the company's products for commission. The seller will have access to training resources and support but will also be an independent business owner. If you do not want to work the traditional party plan method, you can opt to work online instead since literally millions of people have internet access and you might be selling what they are looking for. A lot of companies provide websites which you pay a monthly fee for. Customers can find you by looking through the main page and placing orders on the website.
Developing Positive Interactions Through Real-Time Decisioning
The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation of digital channels like email and Short Message Service (SMS) were heralded as a godsend for marketers. Faced with growing consumer apathy to more traditional marketing techniques, these new channels promised to invigorate marketing and communications strategies by providing a direct, targeted and near instant channel to consumers. Many brands are of course now using digital channels as a means of communicating with consumers. Direct marketing is suffering a number of pressures. Campaign volumes are dropping, because of both the rising costs of direct marketing through traditional channels.
Ask Not What The Agency Can Do For You...
Agencies are not always sure about the value of search, so marketers must drive the positive awareness. On the one hand, the arguments centre on the agencies' reluctance to adopt the medium for reasons such as search is too small, too accountable or not sexy enough. This paper explains five simple steps for paid search marketers to help them work with agencies: education; be flexible; use the right mix of people, technology and processes; find an internal champion; package performance. It is our responsibility as search specialists to pave the way for agencies to use search. By demystifying the complexities, streamlining operational processes and packaging results in a user-friendly format, real value can be added and rewards gained.
To Heighten Your Marketplace Success, Avoid these Three Marketing Sins
The practice of marketing is suffering these days from a number of ailments: a high rate of product failure, declining effectiveness of TV commercials and advertising in general, a very low response rate from direct marketing initiatives, and so on. Marketing's role has been marginalized in many companies. Instead of performing its role as the architect and driver of business strategy, marketing is at the mercy of an unwieldy mix of marketers, operations people, and financial types. The result is a huge number of companies whose profits consistently fall below expectations. Too many are committing some common marketing "Sins," which in the end keeps them from succeeding. This case study explains three of the most egregious marketing sins.
105 Marketers & Agencies Share Real-Life Tips
The lesson the author learned this year was not to think short term when hiring new people. When interviewing people for an open position, it's important not only to get the best person for the job, but also to know where that person truly wants to be in three to five years. Most of his employees have been with him for many years, and it's important to discuss career paths early so that we can develop great people internally rather than have to hire from outside. He now hire based on career potential rather than if the person is the best candidate to fill the open position. It sounds obvious, but most people don't do it.
Direct Versus Indirect Advertising
This presentation explains direct versus indirect advertising.
Advertising Expenditures By Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and direct mail.
Advertising Expenditures-Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and direct mail.
Turning shoppers into advocates: The customer focused retail enterprise
Today's marketplace faces unprecedented diversity, fragmentation of consumer values, and information transparency. These circumstances make it harder than ever to achieve brand loyalty. This white paper focuses on incorporating customer input into all facets of your business model to turn ordinary shoppers into loyal brand advocates.
Increase Your Conversion Rates with the Online Marketing One-Two Punch
These days a lot of selling happens before a lead is ever passed to a salesperson. Today's marketers must know how to bring in a high volume of quality leads and build relationships with prospects before handing them over to sales. You can accomplish this more effectively with the "online marketing one-two," a two-step approach to developing prospects that leverages lead-generating Web seminars and a lead-nurturing follow-up framework. To learn how this approach helps improve conversion rates, check out this TechRepublic Webcast featuring Aimee Miller, Director of Corporate Demand Generation at Citrix Online, and Paul Teshima, SVP of Client Services and Support at Eloqua Corporation. You'll learn how to: Host informative Web seminars that generate high-quality leads Use a lead nurturing program to develop relationships with your prospects Significantly increase your conversion rates Now available on demand, this TechRepublic Webcast will show you how lead-generating Web seminars combined with lead nurturing can bolster your bottom line.
Create Your Marketing Plan
Your marketing plan should be a clear, concise, and well thought out document that guides you through your marketing program. It should focus on the objective of your marketing and how you intend to accomplish that objective. Whether your company provides products or services, your marketing plan is essential to your success. The six major elements to creating a successful marketing plan are explained in this paper.
Growing opt-in lists--turning web browsers into buyers: Best Practices to Suc...
"Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone. It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.
Here's an Outline for a Successful Newsletter Salesletter
There is no "Formula" for writing a successful newsletter salesletter, but this outline - originally developed by Steve Sahlein and modified by the author through the years - often works and helps when one is staring forlornly at the blank page. Headline is often a restatement of the envelope teaser that, in the business world, has usually disappeared before the prospect sees the letter.
Partnerships: Sticky Wicket of Publishing?
Stephen Pepper and the eccentric Barrie Martland have maintained a successful partnership with Toronto-based MPL Communications since they were fresh out of college in 1966. They were one of the first newsletter companies to secure bank financing early on in their newsletter business, an industry bankers used to be wary of.

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