Recent Marketing Communications Business White Papers, Webcasts and Case Studies - BNET.com

Recent Marketing Communications Business White Papers, Webcasts and Case Stud...
Recent Marketing Communications Business White Papers, Webcasts and Case Studies | BNET

Live Webcast: The Future of Marketing: Being Remarkable and the Meatball Sundae
Combining two good things does not automatically make one great thing. Case in point: a meatball sundae - Seth Godin's perfect illustration of what you get when your marketing strategy doesn't fit with your product offering. Join this live BNET Webcast, moderated by James Hilliard and featuring marketing guru Seth Godin, who will discuss how to ensure your marketing strategy complements your products and together add up to a delicious combination that produces quality leads. Attend this Webcast to learn: The 14 trends that are changing the way we do business How to make the most of today's new marketing tactics Proven ways to get - and keep - your customers' attention Register today! Brought to you by:
Why Your Organization Needs to Focus on Outbound Content - An Osterman Resear...
For the most part, organizations in North America have almost universally deployed systems that protect against inbound threats, such as viruses, worms and spam. Far fewer organizations have deployed systems that monitor outbound content. However, the increase of messaging, coupled with the increase in the sharing of sensitive information online, makes the monitoring and management of outbound content increasingly important. This Osterman Research white paper focuses on the need to monitor and manage outbound content, discusses key drivers that are making it necessary and outlines the steps that an organization should take to mitigate the risks it faces from employee use of communication tools.
Secure Email and Workflow Automation: The Five Critical Questions Financial I...
Are financial institutions failing their customers? Phishing & fraud have become an industry of their own. Are financial institutions protecting consumers when they exchange information with them or share their private data with partners? Or are they just crossing their fingers? These simple, practical questions can help you communicate more effectively with customers, increase marketing campaign responses, exchange information with partners securely and automatically, and meet government compliance mandates.
Going Global with Geolocation
Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper: Explains how geolocation uses a Web visitor's IP address to identify their physical location Demonstrates how you can tailor your Web content to your visitors' specific needs — use their language; tailor your messages; serve local advertising; quote local prices Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales
Webcast: How Google uses Google Sites (and other Google Apps) to launch its p...
Google Apps is a whole new way to work. It's about teamwork, it's about information-sharing, and it's about working smarter. Find out how high-performing Google teams use Google Apps, including Google Sites and Docs, to manage technical development, a marketing launch, and press relations for a new product. Listen to this on-demand TechRepublic Webcast, moderated by James Hilliard, to learn more about Google Sites, a Wiki that requires no knowledge of HTML or any other programming language. You'll see examples of sites that are used to share documents, track project milestones, and provide a place for storing password-protected, time-sensitive information with specific audiences. Hear the Google teams talk candidly about how Google Sites and Docs help them remove friction inherent in working cross-functionally and in a fast-paced environment. You will also see how easy it is to set-up and introduce Google Apps to non-technical workers. View it today!
Make Customer Experience a Cornerstone of Your Revenue Strategy
View this BNET Webcast to hear industry expert Jeffery Tarter, Executive Director of the Association of Support Professionals (ASP), share how leading companies are investing in support and services to deliver a better customer experience, which translates to customer loyalty and reoccurring revenue. Also, listen as Services Management Consultant Robert Bell shares his experience in building world-class support and service operations by leveraging remote-support technology to deliver a better customer experience, resulting in increased customer loyalty, renewals and reoccurring revenue. During this event, moderated by James Hilliard you can: Hear results from an extensive ASP research survey on the impact of maintenance and services revenue Learn how to measure and communicate the value of your support and services to your customers See how Citrix GoToAssist Corporate remote support has enabled companies to increase customer satisfaction and loyalty Featured Speakers: Jeffery Tarter, Executive Director, Association of Support Professionals Robert Bell, Services Management Consultant Donna Gill, Group Manager, Citrix Online Brought to you by:
Webcast: Expand Your Market Reach More than Ever Before
In order to remain competitive in a global economy, effectively expanding your market reach is more important than ever before - and we can help. Listen to this BNET Webcast, with moderator James Hilliard and featured guest speaker Beth Gilbert from Product Marketing with Citrix Online, for a special sneak peek at the new and improved GoToMeeting Corporate, and see just how easy and cost-effective it is to take your marketing efforts online. With the new release of GoToMeeting Corporate, you will enjoy: Free VoIP, phone conferencing or a combination of both The ability to present anything instantly from a PC or Mac computer More intuitive Webinar planning and management tools And more!
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