Recent Marketing Strategy Business White Papers, Webcasts and Case Studies - BNET.com

Recent Marketing Strategy Business White Papers, Webcasts and Case Studies | ...
Recent Marketing Strategy Business White Papers, Webcasts and Case Studies | BNET

New Rules For The New Year: What Is Coming In The Music Industry?
Without marketing and promotion, the music you have labored in love over will remain in your basement or garage, gathering dust. If you don't understand how to market a product, start networking with those people that do. Go to trade shows to learn how to step with the best. Scour the Internet for marketing information and if at all possible take a course in marketing at your local junior college.
Modular Media Technologies: RSS, Widgets, or Vortexes - What's Right for Your...
This whitepaper is intended for the marketing or advertising professional who has heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, the reader will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for the brand.
Developing a Digital Roadmap for Your Brand
This white paper is designed to outline a process for developing a digital strategy or "Roadmap" for a brand. The goal is to combat the tendency for some marketers to approach digital from an executionally centric perspective. Far too many brands approach digital by reacting to what's new or "Hot" in the space, rather than taking a more comprehensive, objectives-based approach. Unfortunately, the result of this practice is that hundreds of millions of dollars - perhaps even billions of dollars - are wasted on tactics that don't properly align with the overall needs of brands. With that in mind, this paper offers a starting point towards a more strategically-driven digital planning process.
Webcast: How Google uses Google Sites (and other Google Apps) to launch its p...
Google Apps is a whole new way to work. It's about teamwork, it's about information-sharing, and it's about working smarter. Find out how high-performing Google teams use Google Apps, including Google Sites and Docs, to manage technical development, a marketing launch, and press relations for a new product. Listen to this on-demand TechRepublic Webcast, moderated by James Hilliard, to learn more about Google Sites, a Wiki that requires no knowledge of HTML or any other programming language. You'll see examples of sites that are used to share documents, track project milestones, and provide a place for storing password-protected, time-sensitive information with specific audiences. Hear the Google teams talk candidly about how Google Sites and Docs help them remove friction inherent in working cross-functionally and in a fast-paced environment. You will also see how easy it is to set-up and introduce Google Apps to non-technical workers. View it today!
Some Things To Know About Marketing Jobs
Nowadays in a marketing job, it is extremely important to keep up-to-date and abreast of new research. Knowledge is power, and knowledge can make or break your career as a marketing professional. Marketing strategy is a set of integrated decisions and actions by which a business expects to achieve its marketing objectives and meet the value requirements of its customers. It is concerned with decisions relating to market segmentation and targeting and with positioning the product or brand in the market using the four components of marketing - product, price, distribution, and promotion.
Event Marketing In Your Marketing Job
For people in marketing jobs, event marketing has come to stay. Event marketing involves promoting brand or business interests by associating with a social activity. Event marketing may or may not be sponsored, though the most visible forms of event marketing still require sponsorship. While sponsorship involves payments to an individual or organization, event marketing involves staging events to associate with activities conducted by an external entity, with or without payments. Event marketing has become popular with people in marketing jobs because it provides direct consumer interaction while achieving the brand's communication goals.
Action Strategies Of An Effective Marketing Manager
Marketing strategy is "The art of coordinating the means (money, human resources, and materials) to achieve the ends (profit, customer satisfaction, and company growth) as defined by company policy and objectives." Marketing strategy is divided into three levels: higher-level strategy; mid-level strategy; lower-level strategy. The action strategies followed by an effective manager to develop a successful marketing plan.
Six Sector Deal Reports Bundle: ^Paid Access $1199^
Understand the key trends, spot hot new start ups and track the movements of the big players in digital media through the five most influential sectors in Q2. This package includes separate reports detailing all Merger & Acquisition and Venture Capital deals in advertising, Social Media, Search, Broadcasters & Channels and Web Applications.
Broadcasters & Channels: "Paid Access $299"
What did Brian May bid for and lose? What's the experts' verdict on News Corp's role in Europe's pay TV market? Inform your strategic development with a full and detailed report on all Merger & Acquisition, Venture Capital and Partnership deals in the Broadcasters and Channels sector for Q2 2008. This sector includes all types of Broadcasters, Broadcast Solutions, Radio Channels and TV Channels.
Search: "Paid Access $299"
Who has extended their mobile web reach in Asia? And which new start-ups have attracted investment in Q2? Inform your strategic development with a full and detailed report on all Merger & Acquisition, Venture Capital and Partnership deals in the Search sector for Q2 2008. This sector includes Recommendation Services and all types of Search; Consumer and Directory Advisory, EPG, Local Search, Mobile Information, Mobile Search, Social Tagging, Virtual Search and Web Search.
Social Media: "Paid Access $299"
Which widget maker was seeking up to USD15m in additional funding? Which mobile operator has partnered with MySpace and MTV for music promotion? Inform your strategic development with a full and detailed report on all Merger & Acquisition, Venture Capital and Partnership deals in the Social Media sector for Q2 2008. This sector includes Social Networks, Virtual Worlds, Consumer Video, Widgets, Blogs and Photo Services.
Advertising: "Paid Access $299"
Who received investment for outdoor digital ads? And which companies launched new ad platforms in Q2? Inform your strategic development with a full and detailed report on all Merger & Acquisition, Venture Capital and Partnership deals in the advertising sector for Q2 2008. This sector includes Major Brands and Marketing Conglomerates, as well as Advertising Agencies, Delivery, Services and Tools.
Online Video: "Paid Access $299"
Who are CBS looking to acquire? And who has been holding partnership talks with CNN? Discover the disruptive new entrants, biggest investments and significant acquisitions in the Online Video sector. StrategyEye's strategic dealflow report looks at all merger and acquisition, venture capital and partnership activity in Q2 2008.
Marketing Secrets: Simple Ideas To Turbo-Charge Your Growth And Separate You ...
A common misconception that many professionals have is that they will draw customers simply by handing out a few business cards. They have forgotten that they themselves are a business and, like any business, they have competitors and need a plan to compete. Some may be lucky by being located in an area or profession that doesn't have much competition, others may be in a heavily competitive market with lots of competition, making it more difficult to not only attract new customers but even retain the customers they do have.
Advertising For Results
You have an advertising assignment of some sort. If you're sitting with a blank computer screen and struggling about what to do, stop. There's a better way. To start with, forget that daunting assignment for a while. Instead, gather facts that will interest and inform your audience. And hey, take it easy. This gathering process won't stress you at all. Rather than grappling for the right words, you can turn the radio on, muse about good things, and - oh, yeah - collect information. Best of all, fact-finding is the right thing to do at this stage. Ultimately, delivering advantages to the audience will produce more than pulling everything out of your head...or somewhere else.

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