Recent Print Advertising Business White Papers, Webcasts and Case Studies - BNET.com

Recent Print Advertising Business White Papers, Webcasts and Case Studies | BNET
Recent Print Advertising Business White Papers, Webcasts and Case Studies | BNET

The end of advertising as we know it
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, IBM sees four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Letter Requesting Print News Coverage
You thing something pretty newsworthy is going on at your company and you want any magazine or newspaper to script story on it. Then use this template as a letter to a magazine or newspaper editor requesting that a story be run about your product or service. It will always follow the sending of several press releases in the past.
To Heighten Your Marketplace Success, Avoid these Three Marketing Sins
The practice of marketing is suffering these days from a number of ailments: a high rate of product failure, declining effectiveness of TV commercials and advertising in general, a very low response rate from direct marketing initiatives, and so on. Marketing's role has been marginalized in many companies. Instead of performing its role as the architect and driver of business strategy, marketing is at the mercy of an unwieldy mix of marketers, operations people, and financial types. The result is a huge number of companies whose profits consistently fall below expectations. Too many are committing some common marketing "Sins," which in the end keeps them from succeeding. This case study explains three of the most egregious marketing sins.
Advertising Expenditures By Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and direct mail.
Advertising Expenditures-Media
This template can be used to summarize actual advertising expenditures or to plan expenditures for an upcoming month period. It is made up of three common advertising media: print, broadcast, and direct mail.
Cross Media, Print, And Internet Advertising
Publishers are actively selling Cross Media Advertising. An experiment was conducted in order to compare advertising effectiveness of cross media advertising with pure internet and print advertising. Findings suggest that while a combination of internet and print advertising is more effective than only internet advertising with regard to brand attitude, no differences could be confirmed between advertising effectiveness of media combination and print. Additionally, it was found that banners performed worse than print advertisements with regard to recall and brand attitude.
High-Definition Color Printing Technology from OKI Printing Solutions: Breath...
Building on a heritage of color printing innovation, High-Definition (HD) Color Printing technology by OKI Printing Solutions leverages the latest in image rendering to deliver high-definition detail and vivid, vibrant color. It combines multilevel LED printheads with new microfine toner and high-resolution printer configurations to render deeper, more saturated colors, finer detail, and more precise toner placement than ever before. Download this paper to read more about this unique process and how it delivers breathtaking output, even on ordinary office paper.
Effective Sales Marketing
If a person thinks of the advertising phenomenon that happens each year during Super Bowl, he might agree with many advertisers that television is the most viable media for bringing new customers to the door. The average price for 30 seconds of advertising during the most recent Super Bowl was $2.1 million. This clearly demonstrates the high value advertisers place on 30 seconds of air time during the game. It is true that television advertising is a prominent source for reaching the masses beyond the normal circulation area of most newspapers. However, newspaper advertising is still the most effective media for attracting new business in the community.
Successful Sales Advertising
Before TV and the Internet, companies had few options for advertising. The local newspaper was the most effective way to be noticed by the public. Advertising agencies specialized in print media and knew how to generate sales from newspaper and magazine ads. Nowadays, companies have several options for advertising their products or services. The American consumer can now see ads in color, complete with flashes, animation, or action sequences. How can newspaper advertising compete with modern technology? The key to developing successful print media for newspapers or magazines is drawing the reader's eye to the ad. This paper provides some tips to help create effective newspaper ads and to make sure the reader will notice the product.
[x+1] POE: The Progressive Optimization Engine
Frequently, when marketers target a pocket of customers that has shown spectacular lift in a campaign, they belatedly discover the behavior is inconsistent, with response rates fluctuating widely from hour to hour, segment to segment and offer to offer. This paper introduces [x+1]'s Progressive Optimization Engine (POE). POE is a continuous, audience-based, predictive marketing platform. The first of its kind and six years in development, POE's superiority derives from its ability to make actionable decisions consistently, over time, from massive amounts of complex, interacting data. POE is designed to increase the scale and efficiency of the online marketing process, yielding consistent decisions that optimize business goals.
Five Steps to Achieving Precise Customer Targeting Online
Today, the online customer touch point is the life's blood for the bulk of consumer-focused companies. In order to maximize a site's conversion performance it is imperative that the most robust, consumer centric analytics be applied to the site to ensure the optimal experience for existing customers, as well as prospective ones. While the seasoned on-line marketer knows that analytics will give them a competitive advantage, the primary challenge with web-analytics is to get them to act on the data. Now, as a growing number of companies return to data-driven marketing, this paper outlines key techniques and principles that need to be incorporated at the start of the web campaign to ensure solid results and sustainable growth.
Left and Right Brain Marketing: Increase Online Conversion by Bridging Creati...
A significant rift exists that marketers have not fully acknowledged: the rift between data analysis and creative development. The trends and patterns in how customers and prospects interact with an organization are levels of detail most creative teams are not shown, but they can receive a great deal of value from it. Insights into where, how, how often and for what reasons a customer or prospect purchases or researches a product can empower the creative teams to develop powerful visuals, calls-to-action and pay-offs. Communicating this information can be done in brief form, as just demographic and psychographic data is communicated. Creatives need to know this information, and can certainly handle its implementation.
Direct: To the Bottom Line
The President of News Publishing Company of Rome, GA has found a way to prosper in tough times. Despite the difficult economy and the impact of the terrorist attack on September 11th, the daily Rome News-Tribune and its related family of weekly papers in north central Georgia has racked up impressive revenue growth. While other newspaper executives are trying to explain their decline in revenue, Mooney is investing in additional tools to help him continue to grow.
Marketing Strategy Planning
As a freshman in college, Michael Dell started buying and reselling computers from his dorm room. At that time, the typical marketing mix for PCs emphasized distribution through specialized computer stores that sold to business users and some final consumers. Often the dealers' service quality didn't justify the high prices they charged, the features of the PCs they had in stock didn't match what customers wanted, and repairs were a hassle. Dell decided there was a target market of price-conscious customers who would respond to a different marketing mix.
The Role of Retail Competition, Demographics and Account Retail Strategy as D...
This paper studies the determinants of sensitivity to the promotional activities of temporary price reductions, displays, and feature advertisements. Both the theoretical and empirical literatures on price promotions suggest that retailer competition and the demographic composition of the shopping population should be linked to response to temporary price cuts. However, datasets that span different market areas have not been used to study the role of retail competition in determining price sensitivity. Moreover, little is known about the determinants of display and feature response.

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