Recent Social Networking Business White Papers, Webcasts and Case Studies - BNET.com

Recent Social Networking Business White Papers, Webcasts and Case Studies | BNET
Recent Social Networking Business White Papers, Webcasts and Case Studies | BNET

Sales 2.0: How Businesses are Using Online Collaboration to Spark Sales
A new set of business practices are slowly but steadily starting to creep into the way companies sell their wares to customers. This new trend in selling is being called "Sales 2.0" by some. It's an unsophisticated, yet appropriate, moniker for this phenomenon, since many of the tools and methods that are fueling the Sales 2.0 trend have their roots in the Web 2.0 movement.
It's All About the Salesperson: Taking Advantage of Web 2.0
Similar to how Web 2.0 applications like Facebook and Twitter have changed how people communicate and interact within personal social networks, salespeople need comparable applications that facilitate collaboration within enterprise social networks and increase their sales effectiveness. They need applications that work the way they do and increase their efficacy in the critical activities that underlie their daily business routines. This paper examines the challenges salespeople face, the growing Web 2.0 trend in the enterprise, and the drivers for a new breed of social applications that complement traditional CRM systems to help sales users close more deals quickly.
The New Rules For Creating Value From Innovative Technologies
Discover how innovative technologies are enabling value creation and improved performance for companies like yours. The full power of the Internet, globalization and new technologies are coming together, and it's changing the rules of business, culture and society. In this IBM white paper, you'll discover how to assess if your mid-sized company is ready to adapt.
The Triple Threat To The Major Recording Industry
Networking and always looking for the new opportunities that are springing up all over the Internet is the name of the game. A new breed of services are being born that threaten to wipe out the traditional record labels, as young entrepreneurs armed with great ideas and the technological know how are starting up companies seemingly overnight. Many are finding that these efforts cost little to no money, which give both sides the opportunity to work with no limits. As a matter of fact, several artists and music entrepreneurs work around the clock and what is even better, is that fans effortlessly spread the word about both the artists and businesses that are courting them.
Social Media: "Paid Access $299"
Which widget maker was seeking up to USD15m in additional funding? Which mobile operator has partnered with MySpace and MTV for music promotion? Inform your strategic development with a full and detailed report on all Merger & Acquisition, Venture Capital and Partnership deals in the Social Media sector for Q2 2008. This sector includes Social Networks, Virtual Worlds, Consumer Video, Widgets, Blogs and Photo Services.
Networking Tips To Help Your Business Grow
The ability to network is a crucial skill any start-up entrepreneur must have. It is a skill that is necessary to establish a mutually beneficial relationship with other business people and potential clients and/or customers. The trick with networking is to be proactive. This means taking control of the situation instead of just reacting to it. Networking requires going beyond your comfort zone and challenging yourself. The strong association between the entrepreneur as a person and his or her business, demands that entrepreneurs get out into the world and create and maintain business relationships.
Do It Yourself Social Media Marketing: A Stepforth Whitepaper
Social media marketing is a method of promoting your brand (be it yourself, a product, a service, or company) by strategically making your presence known across various social media networks (such as Digg, Reddit, StumbleUpon, Myspace, etc.) This may seem overly elementary but "Making yourself known" is the kicker because each category of social media has a different, sometimes intricate method for effective promotion.
The People You Know: Social Networks of Tomorrow's Sales Force
Sales executives go to their networks for their core job tasks--unlike some professionals who perform their jobs without ever invoking a relationship. The main impact of social networking for sales is helping them gain access and accelerate opportunities through connections they have but that they might not know about.
Applying Web 2.0 to Your Business Challenges
Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0 applications are creating a "mass collaboration" paradigm. Learn how you can apply this model to solve business challenges and promote innovation. Also, hear interviews with industry experts: Don Tapscott, coauthor of Wikinomics: How Mass Collaboration Changes Everything Jeremiah Owyang, Forrester Research's Senior Analyst for Social Computing Robert Scoble, new Managing Director of FastCompany.TV and author of How Blogs Are Changing the Way Businesses Talk to Customers
Social Networking's Engagement Rules
Businesses are increasingly harnessing social media's marketing potentials. This paper explains the major faux pas of social networking to avoid if one is to fully reap its benefits. The final analogy is that a social network site is like a cafe. Like-minded people congregate, and rules are defined partially by the cafe administrator, but by and large, interactions are governed by unwritten rules of conduct, just as they would be in a public cafe. This is the difference in marketing in social network situations. The marketer does not own the medium, nor does any one person set the rules of engagement. Social networking sites are not media vehicles that push information one way.
Will 'Anarchy' Kill The Web 2.0 Experience?
Web 2.0 promises many great things; rampant social networking, content creation and broad-based collaboration. On the tech side, Web 2.0 promises free-for-all access to the riches of the Internet with the blazing performance of the fastest desktops. The web experience would be so fast and so good that users would forget there's a global network underlying it. In many cases, this is working wonderfully.
5 Landmines Of Social Media Advertising
Learn from some of the past mistakes Proctor & Gamble (P&G) and Vodafone have committed with social media advertising. Unlike in traditional advertising, the company is no longer in full control of the campaign. Giving the consumer the role of content creator means that it's hard to control what's being said about your brand with the safety of anonymity. Social networks are filled with users engaging in private conversations. As a result, marketing campaigns and online ads may inadvertently be interrupting these conversations. Facebook users are already starting to complain about privacy issues, which led the network to change its advertising models to an opt-in model.
Goodbye Viral Marketing, Hello Social Marketing
It's crucial to understand the differences between a viral and a social marketing campaign, where participants are both willing and eager to participate. It's interesting how some terms are used in general speech to describe the exact opposite of what they really mean. Take 'Viral marketing' as an example. The term viral marketing was coined to describe the Hotmail phenomenon where every user of the service became an unwilling advocate. Every email sent from Hotmail contained a short advert at the bottom that told the recipient about the free email service. It is therefore important to understand the difference between a viral marketing campaign, where the message is spread involuntarily, and a social marketing campaign, where participants are both willing and eager to participate.
Innovate Over ERP with Service-Oriented Architecture, Business Process Manage...
In this free white paper, learn how to unlock the hidden potential of Enterprise Resource Planning (ERP) systems to improve agility and responsiveness. Discover how the right mix of Service-Oriented Architecture (SOA), Business Process Management (BPM), and Enterprise Social Computing can dramatically increase the return on your ERP investment, by giving you better visibility into your organization's data, processes, and customers. Download this insightful white paper now!
Sales 2.0 - Leveraging Web 2.0 to Sell
The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both inside businesses and in the daily lives of individuals. Much of this disruption has been both unplanned and unexpected, and nothing more so than the sudden prominence of what's been called Web 2.0: the blogs, wikis and social networking sites where users generate content for consumption by other users. When it comes to technology, sales professionals are natural pioneers. They were the first in the business world to embrace the cell phone as a day-to-day tool, and have long used the mass media - including the Internet - for lead generation. With each technological revolution, sales professionals have had to learn how to use disruptive technology effectively. Today, a number of software and services firms have launched software products and services under the banner "Sales 2.0." These solutions promise to reduce the cost of sales, buyer risk, and the time it takes to close a deal. This white paper explains the characteristics of such applications and how they build upon Web 2.0 technology to create a more productive selling environment.

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