Sales and Marketing Secrets

Sales and Marketing Secrets
Profitable sales and marketing ideas for the small business owner/solo entrepreneur.

Tips for Building Your Expert Status part XII
Tip #12: Take regular action to build your expert status. Expert status may take a while to build, but once youve started, keep going. Take regular action (at least once a week) to actively and consciously build your expertise and...
Tips for Building Your Expert Status part XI
Tip #11: Re-use all your expert status to build even more. When your press releases lead to interviews, or people write in to say they loved your book, gather and re-use all of this input to further build your expert...
Tips for Building Your Expert Status part X
Tip #10: Provide your content in many different forms. This is a great strategy for both reaching more people and leveraging on your material. Present your topic in various formats: as a book, article, audio, workshop, seminar, and panel discussion,...
Tips for Building Your Expert Status part IX
Tip #9: Use client case studies or examples. One of the best ways to subtly showcase your expertise is to use client case studies or examples. People want to know two things: have you helped others with similar problems? and,...
Tips for Building Your Expert Status part VIII
Tip #8: Find places to present on your topic. Speaking to any group, no matter how small, can help establish you as an expert. This can lead to greater referrals and connections to a wider audience. You dont need to...
Tips for Building Your Expert Status part VII
Tip #7: Teach workshops or seminars. From a young age, were all primed to view teachers as experts. If you have knowledge that would benefit others, consider teaching workshops or seminars to share your expertise. Similar to writing a book...
Tips for Building Your Expert Status part VI
Tip #6: Network at every opportunity. You can boost your reputation and influence by speaking to those people who are spheres of influence- meaning, they know a lot of people and can connect you with them. Focus on making meaningful...
Tips for Building Your Expert Status part V
Tip #5: Join associations. Joining relevant professional associations enhances your credibility and visibility. Be an active member. Build your reputation among your peers, for they may become a useful source of referrals for you in the future. Share your resources...
Tips for Building Your Expert Status part IV
Tip #4: Learn how to write press releases. Send out at least one per quarter. There is a skill to writing press releases, and there are many good resources to help you write them effectively. The key is to write...
Tips for Building Your Expert Status part III
Tip #3: Publish a newsletter or blog. You cant be seen as an expert unless you have other people reading (and reacting) to what you say. If you dont already have a newsletter or blog, start one. Either of these...
Tips for Building Your Expert Status part II
Tip #2: Publish some articles or a series of reports. Or even a book if you have a lot to say. Nothing builds credibility and visibility faster and more easily than publishing your work. There is almost an instant expertise...
Tips for Building Your Expert Status part I
I decided it was time for a new category- one focused on tips to help you build your expert status. This is a topic near and dear to my heart (and my business!) as this was one of the first...
Dealing with angry customers, part II
In keeping with our client management theme, lets look at some ways you can deal effectively with angry customers. We already talked about the importance of acceptance. The second step is to find a way to show your customer that...
Dealing with angry customers, part I
In keeping with our client management theme, lets look at some ways you can deal effectively with angry customers. First, you have to accept that you cant please everyone. I know, this is easier to say than do, but it...
Preventing refund requests, part III
Give the best guarantee that you could muster. Guarantees are different from refunds, of course. The former is more concerned about customer satisfaction. The latter is focused on security of investment. Guarantees can range from the good word of respected...

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